We’re a small business marketing agency built by people who care about the people behind the business.
Small businesses are the backbone of our communities. You create jobs, support local families, and keep towns running. But many don’t have the time, tools, or resources to manage marketing on top of everything else happening day to day.
That’s where Metric comes in. We help small and midsize businesses amplify their reach, build trust, and grow in a steady, sustainable way. Our work is built around real relationships, clear communication, and marketing systems that make your business stronger without adding more to your already full plate.
Meet the Founders
Metric is a collective of strategists, creatives, designers, and developers united by a shared purpose — helping small businesses thrive.
Founded by Scott and Kasey Allen, a husband and wife team who have spent their careers helping small businesses grow, we believe that behind every business are hardworking people who show up for their communities every day.
Our expertise
Deep Small Business Marketing Expertise Built to Help You Grow
For more than two decades, we’ve worked at the intersection of marketing, operations, and community driven business growth. Along the way, we’ve seen the real challenges small businesses face when trying to connect their hard work with consistent, measurable results.
Small and midsize businesses keep our communities alive. You serve customers, create jobs, and support local families — yet your reputation, reach, or visibility doesn’t always reflect the impact you make. Too many business owners work tirelessly, only to be held back by outdated messaging, scattered tools, or a lack of strategic marketing support.
We’ve watched skilled tradespeople, shop owners, service providers, and small business teams pour everything into their work, while their marketing fell behind simply because they didn’t have the time, resources, or clarity to tackle it. And too often, agencies treat small businesses like an afterthought or apply generic solutions that don’t match your reality — your budget, your capacity, or your goals.
That gap became impossible to ignore.
We founded Metric with one mission: to help small and midsize businesses grow sustainably through strategic, performance driven marketing that actually fits how real teams work. With over 20 years of combined experience, we’ve built an approach that blends clear storytelling, smart systems, and measurable outcomes — helping hardworking business owners strengthen their voice, attract more customers, and compete with confidence.
Because small businesses don’t need cookie cutter marketing advice. You need a partner who understands your challenges, respects your time, and cares about helping you grow in a way that’s sustainable for you and your team.
That’s what Metric delivers.