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We're a healthcare marketing agency built by people who understand FQHCs.

Federally Qualified Health Centers serve as the backbone of America's safety-net healthcare system. They provide essential care to underserved communities, yet many lack the marketing expertise and resources to reach the patients who need them most. That's where Metric comes in.

Meet the Founders

Metric is a collective of strategists, creatives, designers, and developers united by a shared purpose: helping Federally Qualified Health Centers (FQHCs) thrive. Founded by Scott and Kasey Allen, a husband-and-wife team who have built their careers at the intersection of healthcare and marketing, we believe that behind every health center are dedicated professionals changing lives every day.

Our expertise

Deep Healthcare Marketing Expertise Built for FQHC Success

For more than two decades, we have worked across healthcare and marketing, witnessing firsthand the challenges facing federally qualified health centers. FQHCs deliver critical, high-quality care to underserved communities, yet they consistently struggled with one fundamental problem: their reputation didn't match their impact.

We watched talented clinicians and health center leaders work tirelessly to serve their communities, only to see their FQHCs limited by outdated messaging, stigma, and a lack of strategic marketing support. Most healthcare marketing agencies overlooked FQHCs entirely, viewing them as too niche or too resource-constrained. Those few who did engage treated them like any other healthcare client, missing the nuanced challenges and opportunities unique to the safety-net model.

That gap became impossible to ignore.

We founded Metric with a clear mission: to break the stigma surrounding FQHCs and help these essential institutions achieve sustainable growth through strategic, mission-aligned marketing. Drawing on our combined 20+ years in healthcare and marketing, we developed a tried-and-true approach specifically built for FQHCs; one that acknowledges their operational realities, celebrates their mission, and positions them as the trusted health partners their communities deserve.

We believe FQHCs don't need generic marketing advice. They need strategic partners who understand their funding model, appreciate their mission, and know how to tell their story in ways that attract patients, build trust, and drive sustainable growth.

That's what Metric delivers.

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Our Mission

Drive sustainable growth while amplifying community health impact.

At Metric, we believe FQHCs deserve marketing support that matches the quality of care they provide. Our approach combines data-driven strategy with mission-first thinking. We help health centers understand their market opportunity, optimize patient acquisition, and build lasting relationships that strengthen retention. By partnering with Metric, you gain an extension of your team—equipped with the strategies, tools, and resources to compete effectively while deepening your impact. Together, we help you reach more patients, retain them longer, and demonstrate measurable value to your communities and stakeholders.

Building Stronger Communities Through Authentic Healthcare Marketing

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At Metric, we believe that effective healthcare marketing is about more than just patients and payers—it’s about serving communities with authenticity, compassion, and real impact. Founded by marketing and healthcare veterans with over 20 years of experience, Metric is dedicated to supporting Federally Qualified Health Centers (FQHCs) across the Midwest with mission-driven strategies that drive growth and advance access to care.

Our Commitment to Community Health

Metric is committed to not only supporting FQHCs with strategic marketing expertise but also playing an active role in the broader health and wellness of the communities they serve. We recognize the critical need for resources and awareness around key issues that impact patients and families every day.

Our top priorities include:

  • Expanding Access to Mental Health Services: We support initiatives that increase awareness, reduce stigma, and improve access to mental health care—especially in underserved and rural communities where resources are often limited.

  • Promoting Health Equity: We stand behind efforts that address social determinants of health and promote equitable healthcare access for marginalized populations, ensuring that everyone has the opportunity to achieve their best health outcomes.

  • Supporting Preventive Care and Chronic Disease Management: Funding and educational outreach focused on preventive screenings, diabetes management, and heart health are essential to reducing long-term healthcare burdens and enhancing quality of life.