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Performance marketing for home services

Every dollar,
climbing.

We turn ad spend into booked jobs for HVAC, plumbing, roofing and remodeling businesses — and report on the only number that matters: revenue.

Trusted by 12 home-service teams across the U.S.
Revenue from ads
$284,910
 +38%
 
 
 
 
 
 
3.8×
ROAS
$38
Cost / lead
214
Jobs booked
3.8×
Average return on ad spend
$0
Spent on vanity metrics
1,900+
Jobs booked last year
12
Clients — by design, not more
What we run

A full growth engine —
built to be measured.

Every channel ties back to booked jobs and revenue. No siloed tactics, no reporting theater.

 

Google Ads & LSAs

Search and Local Services Ads that put you at the top the moment someone needs you — booked, not just clicked.

 

Meta & Paid Social

Demand generation that fills the pipeline in your service area before the competition even shows up.

 

Local SEO

Own the map pack and the searches that matter in every neighborhood you serve.

 

Landing Pages & CRO

Fast, trust-building pages built to convert the click into a phone call or a form.

 

Tracking & Attribution

Call tracking and revenue attribution so every dollar is traced to a real, closed job.

 

Lead Nurture & CRM

Automated follow-up that turns missed calls and old quotes into booked work.

The work

Numbers we're happy to put our name on.

HVAC · Regional
3.8×
return on ad spend in 90 days
 

Rebuilt their Google Ads + LSAs and cut wasted spend by 41%.

Plumbing · Multi-location
−52%
cost per booked job
 

New landing pages + call tracking doubled their lead-to-job rate.

Roofing · Storm season
+214
booked jobs in one quarter
 

Scaled Meta + Local SEO ahead of peak demand — sold out the calendar.

Built for the trades

We speak home services — fluently.

Seasonality, service areas, call volume, ticket sizes, emergency vs. scheduled — we get the business behind the marketing, so campaigns are built for how you actually book work.

HVAC Plumbing Roofing Remodeling Electrical
Field photo
Photo
Photo
The Metric difference

A boutique that acts like an owner.

01

Results, not vanity

We report on revenue, booked jobs and ROAS — never impressions you can't bank.

02

Boutique by design

A deliberately small roster means a senior operator on your account — never a hand-off to juniors.

03

Built for the trades

Home services is all we do, so you skip the learning curve and start from day-one expertise.

"Metric cut our cost per booked job in half in one quarter — and for the first time I can actually see where every marketing dollar goes."
Marcus Bell
Owner, Bell Brothers Heating & Air

Let's grow
something real.

Book a 30-minute growth call. We'll audit your current spend and show you exactly where the booked jobs are hiding — no pitch, no obligation.

Book a growth call or email hello@metric.agency