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Data-Driven Marketing

HubSpot campaigns built to drive customer engagement and growth

For small and midsize businesses, using too many scattered marketing tools often leads to wasted budget and confusing results. HubSpot’s campaign tools bring everything under one roof, so your emails, ads, and landing pages work together to turn clicks into customers.

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Your campaigns aren’t just promotions, they’re conversations that build trust and momentum

Customers see your ads, emails, and social posts as part of one experience. If your messaging isn’t aligned across channels, or you’re juggling multiple tools, potential customers notice. By grouping assets within a HubSpot campaign, you get a clear view of what’s working and can guide people from first click to purchase with confidence.

Crafting the Right Foundation

Effective campaign management starts with a clear goal, defined audience, and cohesive plan. Without that foundation, campaigns become disjointed and hard to measure. Our approach organizes every asset—from emails and landing pages to social posts and ads—into one campaign, aligning your team and reducing friction

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Our Solution

HubSpot Campaign Management

Metric’s HubSpot Campaign Management service helps small and midsize businesses build, launch, and optimize campaigns that actually work. We centralize all your marketing assets in one system and coordinate your email, social, content, and paid ad efforts so everything works together instead of in separate silos.

With smart automation, we help you nurture leads from the first click through the full customer journey. And with unified reporting inside HubSpot’s CRM, you’ll clearly see which campaigns are driving revenue, which channels perform best, and where to invest your budget for the biggest impact.

We offer a comprehensive service that includes:

Plan & Group Campaign Assets

We create campaigns in HubSpot and associate all related assets—emails, landing pages, blog posts, social posts, ads, and CTAs—so you can measure their collective impact. This unified approach eliminates guesswork and shows how each piece contributes to conversions.

Automate & Personalize Across Channels

Our team coordinates email sequences, social media posts, landing pages, and advertising efforts from a single dashboard. We use segmentation and workflow triggers to deliver personalized messages throughout the customer journey, improving engagement while maintaining consent and privacy.

Collaborate & Align Teams

HubSpot’s campaign tools include tasks, comments, and calendar features to keep everyone on the same page. We align marketing and sales around every campaign component so your practice speaks with one voice and reduces friction for potential customers.

Measure & Optimize Results

Built on HubSpot’s CRM, our reporting shows influenced contacts, deals, and revenue in real time. We set up attribution models, run A/B tests, and provide dashboards that reveal which channels and messages drive appointments. We also ensure every campaign meets GDPR standards by using secure segmentation and consent management.

Frequently asked questions

What is a HubSpot campaign, and how does it work?

A HubSpot campaign is a smart container that holds all of your related marketing pieces—emails, blog posts, landing pages, social posts, ads, and more—around a specific goal. Grouping everything under one campaign helps you see the big picture of what’s working and measure collective impact

How do HubSpot campaigns differ from UTM or Salesforce campaigns?

HubSpot campaigns organize and report on your marketing assets within HubSpot’s CRM. UTM campaigns track traffic sources via URL parameters, and Salesforce campaigns focus on outbound sales activities. A HubSpot campaign may include traffic from multiple UTM‑tagged sources and cannot sync directly to Salesforce.

Why do I need Marketing Hub Professional or Enterprise to use campaigns?

The campaigns tool is available only with HubSpot’s Marketing Hub Professional or Enterprise plans. These tiers provide the automation, asset association, and reporting features needed to run integrated campaigns and measure ROI.

How does campaign management connect to lead nurturing and customer journeys?

Campaign management turns your customer journey map into actionable sequences. By linking campaigns with HubSpot workflows, you can deliver personalized messages based on triggers, contact properties, and behavior, guiding prospects from awareness to appointment.

How do I measure ROI and stay compliant?

HubSpot’s campaign tools provide real-time, unified reporting that shows influenced contacts, deals, and revenue. We set up attribution models and A/B tests to optimize performance. Our approach uses secure segmentation and consent management to deliver personalized campaigns without exposing sensitive health information, keeping your marketing compliant with HIPAA and GDPR.